To accompany their new collection launch that feature Mr Men and Little Miss characters, the House of Holland lot have created a social media campaign in which they have cartoonised Creative Director Henry Holland as a character from Mr Men, calling him Mr Quiffy after Holland’s signature hairstyle. They then have spent the month of October uploading photos from Mr Quiffy's world travels...
To me House of Holland and this campaign in particular is an example of promotion being done right. They're connecting with their consumers, and really embracing social media as a platform for marketing the brand. The Mr Quiffy campaign is a true reflection of the brands aesthetic: playful, tongue and cheek and oh so fun! When it comes to brands I admire I am genuinely a huge fan of House of Holland and its Creative Director Henry Holland. Not just for the clothes, but for the brands whole image and attitude: it's all about youth and youth culture. Music, fashion, art, fiction, this brands doing it all, and doing it right.
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